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Cruise

18 stories Updated October 11, 2026
Photograph · Windstar Cruises
Mykonos US

Windstar's 2027 Chef Sailings, Plated

Windstar's five 2027 James Beard Foundation sailings run July to November, from the Greek isles to East Asia. Food-led clients need a ship and a date now.

Trade Desk · PortMiami US

SpongeBob Sets Sail

The SpongeBob Musical will be the headline show on Hero of the Seas, Royal Caribbean's fourth Icon Class ship, from Miami in August 2027. It is a family-cruise closer.

Trade Desk · Barcelona

MSC World Asia Sets Its Stage

MSC World Asia sails from Barcelona on 4 December with six production shows and 33 musicians. A year-round Western Mediterranean base makes winter Med families an easy sell.

Market Pulse · London UK

Cruise Is Outrunning Land

Two UK trade sellers report cruise growing several times faster than the rest of their business, at higher values. Advisors without cruise are missing the fastest-growing sale.

Trend Analysis · Fort Lauderdale

Princess Sails Into the Chatbot

Princess Cruises put live pricing and availability inside ChatGPT on 28 September and Claude on 5 October. Discovery is moving into chat; advisors still close nine in 10 US cruises.

Insider · The Bahamas

Pickleball Pros on a Private Island

Holland America will stage a professional pickleball invitational at Half Moon Cay in March 2027, giving advisors a ready-made group hook for players who cruise.

Trade Desk · Port of Montréal

Selling Summer 2028 Cruises Now

Holland America and Royal Caribbean have opened summer 2028 bookings from Montréal and Vancouver, so advisors can lock in Canadian clients' best cabins nearly two years out.

Trade Desk · Argentina

Seabourn's Antarctic Faculty

Seabourn has named the scientists and leaders for 19 Antarctic departures from November. On landing-limited voyages, the team is a real part of what clients are buying.

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