61%
Fall trip planners intending to travel within Canada
Down from 77% in summer 2026, as Canadians shift plans abroad. Leger online survey of 1,538 Canadians, 4–6 Sept 2026.
Source · Leger
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Not An Atlas
By the numbers
The figures behind our reporting, each one published by someone accountable for it and linked to the source. Filter by region or topic, or shuffle and get lost.
60%
Canadians less open to U.S. travel than at any time in past year
Among those less likely to visit the U.S., 63% would travel in Canada instead, down from 77%.
Source · Leger
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4 years
Victoria's run as world's best small city (CNT RCA)
Victoria topped the under-350,000-population category for a fourth straight year, ahead of Puerto Vallarta, Venice and Florence.
62%
Travellers relying on hotel Wi-Fi abroad
Share of adults who travelled internationally in the past year who rely on hotel or accommodation Wi-Fi abroad. YouGov survey of 14,000+ travellers in 11 countries, for Wise.
Source · Wise
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No. 1
Japan's rank among luxury destinations, a first
Virtuoso's survey of more than 3,100 advisors puts Japan ahead of Italy. Tokyo and Kyoto take the top two city spots.
Source · Virtuoso 2027 Luxe Report · Sept 2026
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75%
Virtuoso advisors expecting leisure demand to rise
53% expect a slight rise in 2027 and 22% a significant one: their most confident outlook in three years.
Source · Virtuoso 2027 Luxe Report · Sept 2026
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47%
Advisors who say ultraluxe privacy demand is growing
At the top end, Virtuoso says that can mean reserving an entire ship or lodge. Multigenerational travel is the No. 1 trend.
Source · Virtuoso 2027 Luxe Report · Sept 2026
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30%
Advisors citing women-only solo travel
It debuts at No. 4 among top solo experiences. Health and wellness is No. 1 and adventure and trekking No. 2.
Source · Virtuoso 2027 Luxe Report · Sept 2026
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8%
Travellers comfortable booking through an AI platform
Expedia Group's survey of 5,700+ adults in the UK, US and India found 66% would not trust an AI assistant with bookings.
17–20%
European travellers who trust AI results
Compared with 33–42% who trust retail travel agents, in research across the UK, France and Germany.
Source · Phocuswright · Sept 2026
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53%
Would pay extra for peace, privacy or fewer crowds
In a Visit Sweden/YouGov survey of 9,212 adults in nine countries, 53% said they would pay extra for more peace, privacy or fewer crowds when travelling.
67%
Prefer places where socializing feels optional
67% of travellers surveyed by YouGov for Visit Sweden prefer destinations where social interaction feels optional rather than expected.
41%
Of travellers surveyed identify as introverts
41% of respondents in Visit Sweden's YouGov survey called themselves introverts, 45% a mix and 14% extroverts.
94%
Advisors who say hotel rate parity is highly important
Two-thirds say they would actively book away from properties with inconsistent pricing, per Amadeus' 2026 study of 750+ sellers.
Source · Amadeus
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£88.5bn
International travel's yearly value to the UK economy
Inbound and outbound travel combined, up from £80bn, supporting 1.4 million jobs, according to York Aviation research for ABTA and UKinbound.
Source · ABTA / UKinbound
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57%
More likely to book all-inclusive if cost known upfront
Share saying knowing the total vacation cost upfront makes them more likely to book all-inclusive; 68% among families. Angus Reid Forum, n=1,502, 28 Aug–1 Sep 2026.
Source · Sunwing Vacations Group
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5%
Canadians who'd pick the lowest price over quality
Only 5% would choose the absolute lowest price if it meant giving up quality or convenience; 50% define value as a fair price for quality and experience.
Source · Sunwing Vacations Group
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$700M+
G Adventures calendar 2026 revenue forecast
Management forecast given to Skift by founder Bruce Poon Tip; filed UK accounts show $447 million for fiscal 2025, which the company says excludes some worldwide revenue.
Source · Skift
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9 in 10
Share of US cruises booked through travel advisors
Phocuswright research cited by PhocusWire in its report on Princess Cruises' ChatGPT app.
Source · PhocusWire
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$5,655
Planned US leisure travel spend, next 12 months
Average expected leisure travel spend per US traveller over the next 12 months, across nearly four vacations.
$8,796
Baby Boomer planned travel spend vs Gen Z
Boomers expect to spend $8,796 on leisure travel in the next year, more than four times Gen Z's $2,195.
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