44.67m
Visits to England's 15 DCMS-sponsored museums, 2025/26
Up 96% from 22.77 million in 1999/2000, before universal free entry began in December 2001.
Source · Museums Association
Read the story
Not An Atlas
By the numbers
The figures behind our reporting, each one published by someone accountable for it and linked to the source. Filter by region or topic, or shuffle and get lost.
19.4m
Overseas visits to national museums, 2024/25
National Audit Office figure, cited by the Museums Association; the national museums generated £563m of their own income that year.
Source · Museums Association
Read the story
6
Mexican beaches in the Americas top 20, 2026
Tulum, Playa Balandra, Playa del Carmen, Akumal, Puerto Vallarta and Playa del Amor in the Condé Nast Traveller Readers' Choice Awards 2026.
87,026
Canadian stay-over arrivals in Barbados, 2025
Revised Jan–Dec 2025 count of Canadian stay-over visitors, about 12% of 707,046 total stay-over arrivals.
42.7M
International visitors to Japan in 2025, a record
Up 15.8% on 2024 and 34% above 2019. Visitor spending also hit a record ¥9.5 trillion.
Source · JNTO via Nippon.com · 2025
Read the story
-59%
Mainland Chinese arrivals in Japan, August 2026
Japan's total fell 9.6% to about 3.1 million in August, attributed to China's travel warning against Japan.
+8.5%
Canadian arrivals in Japan, Jan–May 2026
318,900 Canadians visited in the period. US arrivals rose 8.2% to 1.47 million.
Source · JNTO · Jan–May 2026
Read the story
+20.4%
Foreign arrivals in China, first half of 2026
Virtuoso's advisors rank China the No. 1 destination on the rise, crediting broader visa-free entry.
15.9M
International arrivals in Vietnam, Jan–Aug 2026
Up 14.4% on a year earlier. The government is aiming for 25 million arrivals this year.
869,000
International overnight visitors to Dubai in August
Its strongest month since the regional conflict began. Hotel occupancy reached 66%, up from 36% in March.
Source · The National · Aug 2026
Read the story
-44.4%
Dubai visitors, Jan–Aug 2026, year on year
6.97 million visitors through August against 12.54 million a year earlier, after the regional conflict that began in February.
Source · Dubai DET · Jan–Aug 2026
Read the story
6.5M
Visitors to the Grand Egyptian Museum since opening
Reported in September, less than a year after the museum opened to the public on 4 November 2025.
~19M
Visitors to Egypt in 2025
Up 21% on 2024. The government's goal is 30 million visitors a year by 2030.
Source · ATTA · 2025
Read the story
+54.5%
Canadians leaving Iceland via Keflavík, August
About 314,000 international visitors departed in August. US citizens were 33.9% of them, up 27.2% year on year.
Source · Isavia · Aug 2026
Read the story
-32.1%
Arrivals in Turkey from the UAE, Jan–Aug 2026
Total foreign arrivals reached 34.83 million, down 1.84%, as travel from the Gulf fell sharply.
-27.4%
Canadian car trips back from the US, Aug 2026 vs 2024
Return trips from the US rose 8.8% on August 2025, a fifth straight monthly gain. Air trips were still 22.7% below 2024.
-26%
Canadian travel to New York State in 2025
Canadian spending in the state fell 28% on 2024. New York is now offering Canadian-only discounts.
6M+
Annual visitors to the Old Port of Montréal
The Old Port of Montréal says it welcomes more than six million visitors a year, making it Quebec's most visited recreational tourism destination.
1M
Visitors to Foresta Lumina since it opened in 2014
Parc de la Gorge de Coaticook welcomed the night walk's one-millionth visitor at the end of July 2025.
+3.7%
Overseas arrivals in Canada, July 2026 vs July 2025
1.0 million overseas residents arrived; Europe (+8.3%) drove the rise, and the UK was the top overseas source market.
Source · Statistics Canada
Read the story
-7%
Overseas visitor arrivals in the US, July 2026 vs July 2025
3.1 million overseas visitors arrived in July, according to the National Travel and Tourism Office.
18%
Drop in Jamaica tourism revenue after Hurricane Melissa
Alongside a 17% fall in visitor arrivals and about $550 million in lost earnings, as reported by the Associated Press.
Source · Associated Press
Read the story
53,439
UK stay-over visitors to Antigua and Barbuda, Jan–Aug 2026
Up 11.2% on the same period of 2025, according to the Antigua and Barbuda Tourism Authority.
3.1M
Overseas visitors to the US, August 2026
Nearly 3.1 million overseas visitors arrived in August 2026, down almost 12% year over year, per NTTO figures cited by Skift.
Source · Skift / NTTO
Read the story
551,698
Belize overnight arrivals, 2025
Preliminary Belize Tourism Board figure, up 0.8% on 2024; cruise passengers rose 8.1% to 967,214.
27.6M
Japan international arrivals, Jan–Aug 2026
27,626,300 visitors, down 2.7% year on year; August alone fell 9.6% to 3.1 million as China arrivals dropped 59%.
Source · JNTO via Travel Voice
Read the story
19.8M
Morocco international arrivals, 2025
Up 14% on 2024. First-half 2026 arrivals were about 9.4 million, up 6% year on year.
Source · TradeArabia via Zawya
Read the story
369,500
Canadian visitors to Palm Beach County, 2024
Canada is the county's top international market; WPTV reported about 253,000 for 2025, citing Discover The Palm Beaches.
$5B
Wyoming visitor spending, 2025
A record for the state, with about 8.8 million overnight visitors, according to the Wyoming Office of Tourism.
Free intelligence
The Trade Brief —
weekly intelligence
for the trade and the well-travelled
Market data, new hotels, where demand is moving, and the one story everyone in travel is talking about. Every Thursday morning.