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Market Pulse

The business of travel: destinations, distribution, data and the technology reshaping how trips get booked.

32 stories Updated October 12, 2026
Photograph · Saloca / Wikimedia Commons (CC BY-SA 4.0)
Montréal CA

Canadians Are Looking Abroad Again

A new Leger survey shows Canadians' domestic travel plans falling and international plans rising, with Mexico doubling. Six in ten remain less open to the U.S.

Market Pulse · West Palm Beach CA

The Palm Beaches Court Canada Again

Discover The Palm Beaches has added Canadian PR to VoX's trade mandate. Canadian visits to the county fell sharply in 2025, so expect more trade incentives this winter.

Market Pulse · Toronto

G Adventures Bets on a $700 Million Year

Bruce Poon Tip tells Skift calendar 2026 revenue will top $700 million, after filed revenue of $447 million. Premium product and acquisitions drive the plan; advisors get more to sell.

Market Pulse · Madrid

Advisors Want AI, and Rate Parity

An Amadeus survey of 750-plus advisors finds GDS use rising, three in four selling with AI, and 94% calling hotel rate parity essential. The Americas lag on AI.

Market Pulse · Toronto Pearson International Airport CA

Travel Insurance Raises the Ceiling

CAA has doubled its emergency medical limit to $10 million and added an automatic flight-delay benefit, while IMG has closed its purchase of adventure insurer World Nomads.

Market Pulse · Toronto Pearson CA

Aeroplan Reserve Goes to $799

Amex's top Aeroplan cards rise from $599 to $799 next year, adding credits, worldwide Maple Leaf Lounge access and priority security. Points-heavy clients will ask if it pays.

Market Pulse · San Juan

The DMO as Answer Engine

Discover Puerto Rico is making its own data the source AI assistants cite. Suppliers who aren't in a DMO's verified dataset may soon stop showing up in AI-led trip planning.

Market Pulse · New York CA

Courting the Canadian Traveller

Canadian drive trips to the US are recovering but still about a quarter below 2024, and New York State is offering incentives to win clients back this fall.

Market Pulse · Frankfurt Airport

When the Agent Isn't Human

AI agents can now book a hotel room but still struggle with the full transaction. Access, judgement and accountability are where advisors keep their edge.

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