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Trend Analysis

Data-led reports on where luxury demand is going next, and what it means for the pitch.

11 stories Updated October 8, 2026
Photograph · pmsyyz / Flickr (CC BY-SA 2.0)
Geneva

Air Demand Slips, and the Gulf Is Why

Global air demand fell 0.8% in August, dragged by a 14.6% drop at Middle East carriers. Gulf-hub routings and US domestic demand both need watching this winter.

Trend Analysis · Antarctic Peninsula

The Rise of the Gen-XYZ-pedition

Multigenerational travel is Virtuoso's No. 1 trend and expedition cruising No. 3; where they meet, the sale becomes a whole ship or lodge, not a cabin.

Trend Analysis · Kyoto

Japan Takes the Crown

Virtuoso advisors rank Japan No. 1 for 2027, ahead of Italy for the first time. Price Kyoto's new hotel tax into quotes and book spring now.

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