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Trend Analysis

Data-led reports on where luxury demand is going next, and what it means for the pitch.

11 stories Updated October 9, 2026
Photograph · Michael Quinn / Wikimedia Commons (Public domain)
Kansas City US

The Vacation Americans Won't Cut

MMGY's fall survey puts planned US leisure spend at $5,655 over 12 months, with Boomers outspending Gen Z four to one. Value-hunting is up; cancellations are not.

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