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Market Pulse

The business of travel: destinations, distribution, data and the technology reshaping how trips get booked.

32 stories Updated October 1, 2026

Photograph · Bogdan Migulski / Flickr (CC BY 2.0)

Latest

Market Pulse · San Juan

The DMO as Answer Engine

Discover Puerto Rico is making its own data the source AI assistants cite. Suppliers who aren't in a DMO's verified dataset may soon stop showing up in AI-led trip planning.

Mira Okonkwo · Oct 1, 2026

Market Pulse · Frankfurt Airport

When the Agent Isn't Human

AI agents can now book a hotel room but still struggle with the full transaction. Access, judgement and accountability are where advisors keep their edge.

Mira Okonkwo · Oct 1, 2026

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