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Trend Analysis

Data-led reports on where luxury demand is going next, and what it means for the pitch.

11 stories Updated October 8, 2026
Photograph · MIMARU / Cosmos Hotel Management
Osaka

Japan's Family Room Problem, Solved

Japanese city hotel rooms are small and private rentals are capped. MIMARU's two new Osaka properties show how staffed apartment hotels work for families of four to six.

Trend Analysis · Fort Lauderdale

Princess Sails Into the Chatbot

Princess Cruises put live pricing and availability inside ChatGPT on 28 September and Claude on 5 October. Discovery is moving into chat; advisors still close nine in 10 US cruises.

Trend Analysis · Gothenburg

Sweden Sells the Silence

Visit Sweden's Introvert Travel Agency treats privacy and personal space as a product. Its survey says 53% of travellers would pay more for that.

Trend Analysis · Hội An

The Exchange-Rate Itinerary

Virtuoso's advisors say luxury clients now open with a budget, not a place. Vietnam, Egypt and Turkey win the swap, but the currency maths needs checking first.

Trend Analysis · Antarctic Peninsula

The Rise of the Gen-XYZ-pedition

Multigenerational travel is Virtuoso's No. 1 trend and expedition cruising No. 3; where they meet, the sale becomes a whole ship or lodge, not a cabin.

Trend Analysis · Kyoto

Japan Takes the Crown

Virtuoso advisors rank Japan No. 1 for 2027, ahead of Italy for the first time. Price Kyoto's new hotel tax into quotes and book spring now.

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