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The desk

Trend Analysis

Data-led reports on where luxury demand is going next, and what it means for the pitch.

11 stories Updated October 3, 2026
Photograph · Pasi Mämmelä / Flickr (CC BY-SA 2.0)
Gothenburg

Sweden Sells the Silence

Visit Sweden's Introvert Travel Agency treats privacy and personal space as a product. Its survey says 53% of travellers would pay more for that.

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