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Market Pulse

The business of travel: destinations, distribution, data and the technology reshaping how trips get booked.

32 stories Updated October 12, 2026
Photograph · Acroterion / Wikimedia Commons (CC BY-SA 4.0)
St. Louis US

Icelandair Bets on St. Louis

Icelandair adds St. Louis as its 16th US city from 14 May 2027, giving a mid-sized Midwest market a one-stop path to Europe and a free Iceland stopover.

Market Pulse · Toronto Pearson International Airport CA

Travel Insurance Raises the Ceiling

CAA has doubled its emergency medical limit to $10 million and added an automatic flight-delay benefit, while IMG has closed its purchase of adventure insurer World Nomads.

Market Pulse · Toronto Pearson CA

Aeroplan Reserve Goes to $799

Amex's top Aeroplan cards rise from $599 to $799 next year, adding credits, worldwide Maple Leaf Lounge access and priority security. Points-heavy clients will ask if it pays.

Market Pulse · New York CA

Courting the Canadian Traveller

Canadian drive trips to the US are recovering but still about a quarter below 2024, and New York State is offering incentives to win clients back this fall.

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