Topic

Brand USA

1 story Updated October 7, 2026

Photograph · William Warby / Wikimedia Commons (CC BY 2.0)

Brand USA's Interim Chief Has One Job

Caroline Beteta takes over Brand USA on 9 November with a single brief: win reauthorization before funding runs out in September 2027, as overseas arrivals keep falling.

Jeff Cameron · Oct 7, 2026 · 2 min

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