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The desk

Trend Analysis

Data-led reports on where luxury demand is going next, and what it means for the pitch.

11 stories Updated October 1, 2026
Photograph · Gary Bembridge / Flickr (CC BY 2.0)
Antarctic Peninsula

The Rise of the Gen-XYZ-pedition

Multigenerational travel is Virtuoso's No. 1 trend and expedition cruising No. 3; where they meet, the sale becomes a whole ship or lodge, not a cabin.

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