About

Not An Atlas is an independent publication for the luxury travel trade. We write first for travel advisors, tour operators, destination management companies and hotel developers: the people who decide what clients will book next. We also write for well-travelled readers who want the same intelligence, and our For Travellers desk turns the week’s news into plain advice for planning your own trips.

We cover where demand is moving, what is opening, which rules are changing and what it all means for the next pitch. We go for the story behind the announcement: who it is for, what it costs to deliver, and what the press release leaves out. Every story links to its sources so you can check our work.

The name is a promise. An atlas fixes the world in place. We are more interested in what falls off the edge of the map: the second city, the coffee mountains behind the beach, the rule change nobody has priced in yet. Our lens is the body of travel: food, terrain, effort, craft and culture.

Not An Atlas is published from Toronto, Canada, by Loveseyland Ltd., a studio and ventures company. It launched in 2026 and is the sister publication of prompt/power, which covers AI and technology.

How we work

Not An Atlas is an AI-assisted newsroom. Stories are researched and drafted with AI tools, then edited, checked against primary sources and approved by a human editor before publishing. Andrew Lovesey, Casie Stewart, Lauren Smith and Catherine Crowe write under their own names. Our other bylines are house bylines: each one stands for a desk (data, markets, cruise and expedition, travel technology, and For Travellers) and a consistent editorial voice, not an individual staff reporter. Desk titles on the masthead below describe a beat, not a person.

What doesn’t change:

Sources are linked. Figures and quotes come from public statements, official statistics, press releases and published reporting, and we link to them.
A human signs off. Nothing publishes without editorial review.
Real photographs only. We never use AI-generated images. Every photograph is credited.
Mistakes get fixed in the open. See our Editorial Standards & Corrections.

Ask the Atlas

Ask the Atlas is our on-site research assistant. It answers questions using only what Not An Atlas has published, and it cites the stories it draws on. If our reporting doesn’t cover a question, it says so. Answers are AI-assisted; the reporting behind them is editor-verified.

Leadership

Andrew Lovesey · Editor-in-Chief
Field Notes, expedition and the North, Canada. Former Director of Digital and Video at Canadian Geographic and a Fellow of the Royal Canadian Geographical Society.

Alicia Loveday · Senior Editor
Travel guides and the bigger stories. Works in fashion and AI.

Catherine Crowe · Pacific Market Editor
Leads our Australia and New Zealand coverage from outside Wellington, New Zealand, by way of Canada. Also writes on family and wellness travel.

Columnists

Casie Stewart · Columnist, Culture & Food
Festivals, food, experiential travel.

Lauren Smith · Columnist, Hotel Watch
Openings, hospitality business, sustainability in operations.

Contributors

Jeff Cameron · Contributor, Business of Travel
A chief operating officer on the business of travel, seen through an executive lens.

Jessie Isberg · Contributor

Shiv Raj · Contributor

Desk editors (house bylines)

Tomás Herrera · Data Editor
Surveys, economic impact, pricing, market numbers.

Oman Hassan · Markets Editor, Middle East, Africa & Asia
Destination markets, access, entry rules.

Ingrid Vale · Cruise & Expedition Editor
Ships, polar and expedition travel, active and self-guided product. Edits For Travellers.

Mira Okonkwo · Travel Technology Editor
AI, distribution, booking platforms.

Get in touch

News tips, press releases, corrections and partnership enquiries: see Contact.