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River Cruise

5 stories Updated October 9, 2026
Photograph · AmaWaterways
Rouen US

River Cruising Is Getting Younger

At least 25 new river ships arrive in 2027, and Celebrity and Explora are entering the market. A large US agency says the clients calling are younger.

Trade Desk · Vienna UK

River Cruising Sells 2028

Scenic and Emerald have opened 2028 Europe river cruise sales, and VIVA's 332-departure 2028 programme follows on 15 October. Early prices and the best cabins go first.

Destination Intelligence · Giza

Egypt's Museum Effect

A year after the Grand Egyptian Museum opened, Egypt sits fourth on Virtuoso's rising list and new Nile ships are arriving. Advisors should hold 2027 cabins now.

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