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The desk

Market Pulse

The business of travel: destinations, distribution, data and the technology reshaping how trips get booked.

32 stories Updated October 1, 2026
Photograph · Bogdan Migulski / Flickr (CC BY 2.0)
San Juan

The DMO as Answer Engine

Discover Puerto Rico is making its own data the source AI assistants cite. Suppliers who aren't in a DMO's verified dataset may soon stop showing up in AI-led trip planning.

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