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Trade Desk
Grupo Posadas Sells Mexico Like a Local
Fiesta Americana Travelty is offering 25% off three-night-plus stays and a US$300 experience credit at seven all-inclusive resorts in Mexico and Punta Cana.
Photograph · Fiesta Americana Travelty
Grupo Posadas, the Mexican hotel company behind Live Aqua, Grand Fiesta Americana and Fiesta Americana, has launched a US consumer campaign through its booking site, Fiesta Americana Travelty.
The offer
- 25% off stays of three nights or more
- a US$300 Experience Credit toward selected dining, wellness, adventure and destination experiences, which vary by resort
The seven resorts
All are all-inclusive, with adults-only and family options:
- Devossion by Live Aqua Playa del Carmen
- Live Aqua Punta Cana
- Live Aqua Cancún
- Grand Fiesta Americana Coral Beach Cancún
- Fiesta Americana Condesa Cancún
- Fiesta Americana Riviera Nayarit
- Fiesta Americana Puerto Vallarta
The campaign, “Know It Like We Do,” leans on Posadas’ 50-plus years as a Mexican-owned hotelier. “We want guests to leave with more than beautiful photographs,” said Jose Jaime Lorenzo, Grupo Posadas‘ chief commercial officer.
For advisors
- The numbers: on a three-night minimum, a US$300 credit is worth up to US$100 a night in extras. That is easy value to show a client.
- Check the channel: the offer runs through the brand’s own booking site. Ask your Posadas contact whether trade rates match it before quoting.
- Where it fits: Cancún for first-timers, Riviera Nayarit and Puerto Vallarta for clients who want the Pacific side.