G Adventures Bets on a $700 Million Year
Bruce Poon Tip tells Skift calendar 2026 revenue will top $700 million, after filed revenue of $447 million. Premium product and acquisitions drive the plan; advisors get more to sell.
G Adventures, the Toronto-founded small-group operator, says it is heading for its biggest year yet. Founder Bruce Poon Tip told Skift that calendar 2026 recognized revenue will be “north of $700 million.” That is a management forecast, not an audited figure, and it is a large step up from what the company’s filed accounts show. For advisors, the more useful signal is where the growth is coming from: higher-priced product, a National Geographic brand partnership and an appetite for acquisitions.
The numbers
Skift’s figures come from filed UK accounts for the group. Revenue rose from $289 million in fiscal 2023 to $378 million in 2024 and $447 million in 2025, Skift reports, with EBITDA up from $21.6 million to $44 million over the same period. That works out to growth of roughly 18% in 2025 and an EBITDA margin of just under 10%. Skift does not state the currency of the filed figures.
The gap between $447 million and $700 million is the part to treat with care. Poon Tip told Skift the filed figure “does not capture full worldwide revenue.” Skift also notes a separate $700 million fiscal 2027 sales-production target the company has cited before, which is a different measure from calendar-year recognized revenue.
What is driving it
Premium product. G Adventures has spent the past few years pushing up-market from its budget roots, with brands including Geluxe and the solo-focused Solo-ish, Skift reports. The company says it offers more than 1,000 trips.
National Geographic. The National Geographic Signature collection departs in 2027 after what Skift describes as an 18-month selection process involving 18 operators. It gives G a recognizable premium name to sell against established luxury small-group brands.
Read next · Hotel WatchRoyal Sonesta Crowns Its Youngest Guests2 min →Distribution. AAA named G a preferred adventure partner in September 2025, Skift reports, opening roughly 900 retail agents and more than 65 million members.
Balance sheet. The company has refinanced its debt and is finishing its buyout of Certares, the travel investor that put $50 million into G in January 2021. Poon Tip says the company is “deep into acquisition mode”; its last completed deal was TruTravels in 2018.
The leadership has also changed shape. Ben Perlo is CEO of G Adventures, Jeff Russill is CEO of the holding company G Travel Community, created in 2023, and Poon Tip is its chairman.
For advisors
- What to sell: the National Geographic Signature departures for 2027 are the clearest premium product; clients who want a guided, small-group format with a known brand behind it are the fit.
- Who to pitch: solo travellers (Solo-ish) and clients trading up from classic small-group tours (Geluxe).
- What to watch: any acquisition announcement. A deal could add brands, regions or a new trade structure, and may change who your business development manager is.
- Keep perspective: the $700 million figure is the company’s own forecast. Judge the operator on departure reliability and guide quality, not headline revenue.